The first FitBit hit the shelves in 2009, and can you believe that before they marketed 10,000 as the gold standard (a figure, by the way, simply plucked out of thin air), no one ever considered how many steps they were taking on any given day? That’s right, we walked around with no way of recording that valuable data. Nowadays, there are an astronomical number of trackers on the market. Though it is perhaps telling that last month the New York Times reported a growing trend among professional and semi-professional runners in the US of eschewing GPS-powered fitness trackers in favour of old school stopwatches. Without the split data to worry about or the in-activity prompts to disturb them, the runners could focus on finding a pace that their bodies were comfortable at; they could just enjoy the experience of running.