Leading fit tech company, WithU, has announced a game-changing partnership with Samsung Health, a division of Samsung Electronics Co., Ltd. The collaboration launches ‘WithU On-Screen,’ a novel feature that offers Samsung Health customers exclusive access to 26 on-demand video workouts on the Samsung Health TV app. This initiative, set to commence in January, is designed to enhance the accessibility of fitness, offering top-notch coaching from the comfort of one’s home.

Revolutionizing Fitness with On-Demand Workouts

The on-demand video workouts curated for this collaboration offer a mix of strength, cardio, and balance exercises. They cater to diverse fitness levels, with variations available for both beginners and advanced fitness enthusiasts. The workouts are designed with busy lifestyles in mind, with durations starting from as short as 10 minutes.

WithU’s Transition to Global Leadership

This partnership signifies a crucial growth phase for WithU as it rebrands to WithU Global, setting its sights on leading industry innovation. Kaleigh Scott, co-founder and CMO of WithU, expressed pride in the collaboration, highlighting their mission to deliver high-quality coaching to a worldwide audience. ‘This partnership with Samsung Health marks a significant milestone in our growth trajectory throughout 2024 and beyond,’ said Scott.

Shared Values and Commitment

Sébastien Pencolé, Senior Global Product Manager for Samsung Health, also emphasized the shared values between the two companies and the commitment to providing a premium fitness experience to customers’ homes. ‘We are delighted to be working with WithU to enhance our customers’ health and wellbeing. This partnership aligns perfectly with our commitment to delivering a premium fitness experience,’ said Pencolé. The collaboration is part of Samsung’s ongoing efforts to support customers’ health and well-being and is seen as a milestone for WithU Global’s continued growth.